¿Por qué cierra Google + REALMENTE ?

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Two months ago, appeared, an official statement Google, on all networks and news portals.

In this statement, the social network, Google Plus, goodbye, and he warned its closure definitive.

And of course .

There was maximum surprise, the amount of information, unknown, who appeared in this informative statement.

But on the other hand, many were waiting for him, and knew this day would come soon.

And, of death, of this social network, it has much more history than a simple goodbye.

You want to know more? ¡Vamosss! INTRO To find out why this network is closed, we must know what is Google Plus, when it was created, and what were their objectives.

Google Plus was created in June 2011 with the goal of creating a social network like Facebook, which had, at that time, more than 750 million users.

And that, just that, was the primary goal of Google Plus .

be your direct competition, and even overcome it and be a leader.

And, social networking move it around, so, large companies, always They are trying, look for some start-up, to buy it and take it forward.

As it happened in Instagram with Facebook for example .

But in this case, Google, preferred to do everything to measure, carrying out a meticulous plan.

She wanted to enter in the field of procurement, social data, which hitherto He was not present.

Google, he compiled a lot of information previously, but it was, well behind in terms of social terrain.

Hence, he needed a social network like Facebook.

To achieve all this, Google Plus, devised a strategy to match the brand.

He joined in this service, social networking, and others, very flashy company.

As Hangouts, multiplatform messaging, which allows text chats, as well as video calls multitudinous.

Also, other novel, such as circles, communities and interests.

It was especially acclaimed, the circles, which functioned as categories, which classify people, and they could be chosen by the user.

For example, you could separate family, friends, acquaintances or colleagues in different circles.

Each publication, could be only visible to a certain group of people, which gave, some privacy and, above all, high specific functionality.

But in spite of small differences, Google Plus, it was too similar to Facebook, and users were already on Facebook.

So, why would they change? If you look, networks that succeed are very different from each other.

YouTube has videos, Instagram has photos, Twitter very short texts and Facebook is more family, close and allows long text entries, videos, photos and, ultimately, is more versatile.

Google Plus, wanted to be the replacement Facebook, but .

just brought substantial changes and significant.

Users are always willing to try new networks, as is currently with Snapchat or Tik Tok .

but they will not be changed to one with fewer users, if not It has many benefits.

It is for this reason that Google Plus has had ups and downs along, his seven-year career.

Its peak was at first .

when it got 20 million users in its three weeks of life.

To continue to rise, up to 30% when the final version, was launched to the public, had the device he had.

Thus, in his first year, he succeeded, many users, because it was new, but, time of use, this network was still very short according to the analysis.

And it is that so important are the numbers of users, such as time, a user passes within the application.

Something that, for example YouTube, it has very, very well .

Well, that metric was not what they expected and wanted .